BB at The Media Insights & Engagement Conference

BB Media  was present in Nashville the past 23-25 may, in The Media Insights & Engagement Conference to learn everything about the power shifts in media. Discover everything you need to know about the event in this article.

insights conference

Our business is constantly changing, and nowadays those changes occur really fast. As big players, we want to keep up to date. Providing our clients with fresh, valuable data, and top trends of the industry.

Tomás Gennari, BB Media’s CEO, was in Nashville to be nurtured by the wisdom of the best.

The Media Insights & Engagement Conference is an interchange for senior-level media research and insights executives. They come from cable, satellite, broadcast, telecommunications, OTT, agencies, research firms, and industry thought-leaders. They have a grounded deep understanding of how people behave, what motivates their behavior, and how to make strategic decisions based on that behavior.

What was the focus of this edition?

With the evolution, the power shifts are inevitable. So, that was the main topic of the event. Thus, the event was full of debates like digital vs. linear, consumer bundling, acquisitions & fragmentation, and quarantine’s impacts on consumption.

But that’s not all, Tomás was present at conferences about consumer behavioral changes, new universal measurement standards, and the metaverse, of course.

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