The rise of the streaming platforms creates a fundamental change in the industry’s scenario.
These, whom through internet have reached a global scale and a valuable insight of the audience behaviour, overturned the power structures of the industry.
Numerous in niche and reach, these companies need to feed their global segmentated audience’s needs. A vast varitey of content is needed, and diversity is what make them interesting.
These platforms have specialized teams who are in charge of content acquisition, but while licensing titles and formats, what do they focus on? how do they decide which the best option among thousands… We all want to know:
What do Content Acquisition teams take into account while licensing titles?
Multiple variables are taken into account; title’s metadata, popularity and performance, price, rights availability, just to name some. But what the content acquisition team evaluate during the decision-making proccess are:
How users of Universal Sites, like IMDb, interact with the contents; how relevant it is for them, how they rate and review it.
Content plot, if it is a new format, reboot, revival, sequel, prequel (not specifically genre)
Genre and subgenres of the title as well as tags / labels associated with the work with which users can identify.
Figure out how attractive is the title to the audience and how to make it more relevant while looking for it on the internet.
Possibility of identifying who is the Producer of each work and its entire team: executives, directors, etc.
Actors and actresses who were part of the production and the entire cast who participated in the making off.
Duration, release date, and closing date, if it was canceled while on the air, seasons, chapters.
A reliable databases of content’s rights availability used by Content Buyers all around the world.
After reading this article you’ve learned what Content Acquisition team consider the most in the decision making procces while licensing titles and formats. If you want them to know and consider your titles, you need to take into account these variables.
At FlickShow, we can help you increase your title’s popularity and exposure among buyers by uploading them to the most well-know audiovisual databases and marketplaces.
Whether you have a question about features, trials, pricing, need a demo, or anything else, our team is ready to answer all your questions.
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